Today, 785 million people around the world don’t have access to clean water. The majority live in isolated, rural areas – the same areas growing our coffee.
It’s wrong that while we enjoy the purest filtered water in our coffee, the communities at the end of its supply chain face a water crisis. Water may be a universal need, but we have long known that there are geographical inequalities in the accessibility, quality and availability of water, sanitation and hygiene.
As an increasingly scarce resource, water availability is also a major issue facing coffee producers and due to the challenges of accessing adequate irrigation systems, local coffee farms have dwindled in size.
The idea for Camberley to team up with Project Waterfall came from the hope to be aligned with initiatives that implement sustainable, creative methods bringing clean water and sanitation specifically to countries within the Bean Belt. This is why we’re delighted to say that we’re now supporting Project Waterfall – a charity working to end the water crisis in our lifetime.
What Project Waterfall does
Project Waterfall brings clean water, sanitation and education to coffee-growing communities across the world. The charity reflects the universal importance of the thing we use when we put the kettle on for our brew, and turns the focus back on the communities which farm the coffee we drink.
Regardless of where a community is, or how big it is, Project Waterfall’s aim is to implement tangible and sustainable solutions that create access to water and improve the quality of it. Since 2011, they’ve raised over £1 million and changed more than 50,000 lives in Nicaragua, Tanzania, Rwanda, Vietnam, Uganda, Kenya and Ethiopia.
How we’re supporting and how you can support too
Going forward, we pledge 3% of all sales to Project Waterfall's clean water initiatives. We’d love your support so we can donate as much as possible to this great cause. If you want to learn more about Project Waterfall’s work, then head to their website where they have case studies and stories from many of their recent projects.
Donate directly here.